A.P.C rarely veers off from their clean aesthetics, so their A/W09 ad campaign was a bit of a surprise. Shot by Inez van Lamsweerde and Vinoodh Matadin, culturesinbetween.net describes the campaign images as a “… dark beauty, mixing woven thick colours with graphic and pattern prints that perpetuates a bright warmth within a hellish season of weather and changing skies.” Well, yes. If it’s the same sort of photographic design aesthetics employed on Bjork CD covers, hell, it’s interesting and pretty enough – we don’t mind that at all. .