Just when you thought the world had enough of green washing, you hear about luxury group PPR’s huge enviromental film project. PPR lent financial muscle ($10 million Euros) to Home, a film directed by Yann Arthus-Bertrand and distributed by Luc Besson. The film is entirely made up of a succession of aerial footages shot in over 50 countries and incites its audiences to be aware and environmentally vigilant. As official sponsor of the film, PPR’s involvement ensures alot of people will get to see this groundbreaking film for free (according to PPR CEO Francois-Henri Pinault in the release notes). It’s due to be release silmultaneously in 50 countries on World Environment Day, 5th June 09.

Other nice things that have come out of PPR’s involvement include these fashion-greens - Alexander McQueen, YSL, Boucheron, and Sergio Rossi are all contributing to the Home project with limited edition pieces. Profits will be donated to www.goodplanet.org.

The McQueen scarf sure beats the YSL t-shirt. A little more imagination from the latter would have been nice. Hail McQueen!