Hogg - 0, Bubble unscathed.
So, Pam Hogg (whose website I will not link, for I am not worthy) has gone and stabbed a knife through beloved star blogger Susie Bubble’s heart.
Here’s the story: Susie falls in love with Hogg’s catsuits - which, in my opinion, looks like a cross between an elementary school’s swim team gear and what the characters of Star Trek might wear for a “Disco” theme party - and writes about them on her blog. She then drops by the store one day with her boyf/sister/and sister’s boyf in tow to ogle. Sister’s boyf and Susie try on a couple of the catsuits and proceed to take goofy pictures, which she then posts on her blog. Pam Hogg’s people caught wind of it, and after a flurry of email exchanges, basically demanded Susie to remove that post, because she was “bad publicity” and made her feel like “I had no right to wear that catsuit and not deemed worthy to go into her store or touch her clothes”.
What Hogg and her people have failed to comprehend is how much of an online presence Susie has. Her blog registers a daily hit count of at least 10,000, and, I quote, “Susie Bubble, whose blog Style Bubble is fast joining The Sartorialist and Diane Pernet’s A Shaded View On Fashion as every fashionista’s essential bedtime read”. By putting Susie in the same segment of the Venn diagram as Scott Schuman and Diane Pernet is saying a lot - all 3 have got their fingers stuck in various creative pies. In fact, if the Hogg people would care to do some research, they should know that Susie is not even just a regular blogger; she has a day job, and a credible one too - Commissioning Editor of Dazed Digital. Safe to assume her blogging cred helped nab her that job.
So by ungraciously putting Susie down like that, the Hogg people have successfully shown how out of touch they are with today’s web-fed audience, many of whom are possible customers of the Hogg store (but not anymore). Eschewing the stamp of approval from one of the most prodigious bloggers in favour of inane ’slebs like the Geldofs shows what kind of a brand they aspire to be. The internet backlash will only serve to crystallise the negative opinions of the brand.
It is a given these days, that the internet is a primary source of information for many, and bloggers are a force to be reckoned with. If the fashion houses don’t recognise that, and treat bloggers with such blatant disdain, well, let’s just say that negative word-of-mouth spreads like wildfire around here.
And to end of this post, here are some amazing pictures taken of Susie by the Metro paper, showing a regular girl with a passion for fashion who has made it big (in my terms, anyway), and who is destined for even greater things.
Source: Style Bubble










Loading... 

