demisemiquaver, a womenswear label founded in 2007, is fronted by designer, Teo Ying Hui. The label is based on the ideology of creating endlessly and seeking perceptivity for each garment. Every collection is evoked by something the designer feels for and breathes for. They represent a conviction for creation, and that no clothes should just be empty shell. demisemiquaver dresses the woman who seeks unconventional feminity with a soft edge.

The BLACK HOLE collection is about looking in. It focuses on what is inside and preserves the purity within the facade. The cut and textures are the main focus in this collection. Jacquard weaves, double cloth, denim and knits are combined to create a new tactile experience for the wearer. The play on folds, pleats and panelling adds a touch of interest to the garments and the subtlety reflects a quiet consciousness that only the wearer could be aware of.

Cosmic Wonder Light Source - Spectral Coast | Spring Summer 2011

Japanese conceptual art + fashion project, Cosmic Wonder Light Source is known for their partiality to light, circles and sparkling spectrums. “Wearing light, one creates and environmental effect, shifting the balance of everyday ocurrences.”. Much love to the environment too: CWLS uses organic cotton and non-toxic dyes. Their new ecological lifestyle project, The Solar Garden, is 100%  organic cotton, and are NOC certified (Nippon Organic Cotton Marketing Organization). That’s shorthand for pieces which are made of Organic cotton that is grown free of petrochemical fertilizers and sprayed insecticides. All products hand-dyed with herbs, prints are printed with herbal dyes, materials used are fair-trade and its production are low-impact and chemical-free.

Swing, float and bathe in light.

In store now.

The arrival of THE ONLY SON at Front Row is cause for a knowing nod. They know, you know. Bouncing between Bangkok and New York, TOS’s designer Au Ekbutr Udomphol has worked for Ksubi, Sass & Bibe, and Imitation of Christ. Moving seamlessly from menswear to womenswear and  accessories (we <3), THE ONLY SON combines elements of late 90s minimalism, utilitarian sportwear and androgynous dressing. The unisex jewellery further reinforces the masculine mood. Hexgagon shapes and silver nails are reworked as necklaces, bracelets and rings. These motifs are repeated in the clothing with pieces that feature silver chain details and buttons that mimick the heads of screws. Far from being painfully hip, these are very easy-to-wear  pieces that’s auto-styled. Who’s going to argue against fuss-free styling?

In stores now.

photos from www.wottoncool.wordpress.com

Production of Frency & Mercury begins in Fukui, Japan, and so they exhibit the designer’s, Eque M., passion for the Japanese savour-faire. Frency & Mercury uses high-grade Japanese lenses that filter out 99.5% of UV light, so rest assured these aren’t just the all looks and no function type of sunglasses.

After graduating from LaSalle College of the Arts, designer Josephine Xie started on her label whilst working as a designer for several international licensing brands. Loosely referencing the feminine ideal that the La Belle Epoque’s Gibson Girl represented, Utt’er’s S/S2011 collection is a re-interpretation of the icon at ease: taking power-dressing down a notch with a softer approach to silhouettes; abandoning hard lines for soft, feminine pieces with sporty accents on cycle-friendly pieces. Natural fabrics such as cotton, voiles and satin were seen in palettes of soft peach, green and purple.

Available in-store now.

The Lulu & Co brand is a series of limited edition ‘edits’ and personal collaborations with the design talent showcased at Fashion East, a fashion philanthropic project founded by London’s Lulu Kennedy. For its inaugural project, Lulu & Co has produced an exclusive capsule of ten designers from the Fashion East collective. This treasure trove of dresses celebrates a decade of London’s most outstanding talent. Some garments were shown on the runway but have never been produced until now. Others have been re-issued from the archive in new fabrics and colours.

Previously only available in Harvey Nichols in the UK, five of these designs will now be available at Front Row: Marios Schwab, Richard Nicoll, Jonathan Saunders, House of Jazz, Meadham Kirchoff.

From left: Marios Schwab, Richard Nicoll, Jonathan Saunders, House of Jazz

Seventy Eight Percent is a line of Back to Old School collection of leather and canvas briefcases. The Israeli-born designer of Seventy Eight Percent Shai Levy currently lives and works in Hong Kong
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. His concept calls for designers to embed intentional “flaws” in their designs, thus creating products that are 78% functional.

FRONT ROW launches the Zazie: an urban briefcase that too acts as a preppy handbag. A grand solution when you just want to limit yourself to the small stuff. Made of Japanese wax coated canvas, produced from Egyptian cotton and Italian top-quality vegetable-tanned leather.

Available in-store now.

Front Row introduces Hoi Ming - a witty, luxury brand of leather accessories from Hong Kong. As one spectator best puts it: “the whole effect is primitive and almost cult-like.” Entirely hand-crafted in leather, Hoi Ming creates bags and brooches with reason(s) and surprises. Find this in bags inspired by cloud shapes and leather bats that can be worn as a bow tie or necklace, and corsage brooches made out of cork and pony hair.

Available in-store now.