A pop-up at Front Row | SLVR launches in S’pore
Slotting neatly in between the lifestyle brand adidas Originals and the sport-inspired luxury label Y-3, adidas SLVR is a collection of innovative pieces – pure, streamlined in form and stripped of excess. Even the SLVR logo echoes these key elements in a reduction to three clean and parallel bold strokes. So in love are we with SLVR’s clean shapes and fluid lines that we’ve partnered adidas to launch the very first SLVR pop-up store in Asia Pacific.
Located on Level3@ Front Row, the store-in-store reflects the brand’s contemporary design elements within the minimal functionality of the space, characterised with a balance of raw wood and polished steel.
The SLVR store-in-store launches with its A/W09-10 collection - a smart, pared down, subtle affair with poplin, organic cotton and water-resistant nylon in the brand’s signature shade, gun metal grey, and simple black with strong accents of dark bordeaux, cobalt blue and lime green.
Simple and unassuming, say ‘hello’ to a collection of everyday essentials that ask to be layered, combined and rearranged in infinite ways.
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Here’s a gorgeous video of SLVR’s FW09/10 campaign to get you started.
The adidas SLVR pop-up store launches at Level3@ Front Row from 11 September 2009 | 5 ann siang road
SLVR offers creative solutions for the production process which also take the environment into consideration. The Zero Waste Tee is produced in only three steps and its interlocking pattern creates absolutely no waste.
With an eye to the environment, SLVR products reduce complexity. The Seven Piece shoe is made of only seven pieces (most sneakers use 25-30) that are stitched together instead of using environmentally aggressive glue.
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