Designer Detergents

Consider it the designer scent for your designer sunday’s best.
Milanese fashion house has launched a line of laundry detergents, Aspesi’s detersivo (detergent) and ammorbidente (softener), so that fashionistas with deep pocket can now add whiffs of designer chic to their spin cycle. Marketed like perfumes, the detergents and softeners are named No. 1 (a whiff of exotic incense) and No.2 (a burst of floral euphoria), all bottled in cutely designed bottles designed by Dirk Van Dooren of UK superstar design group Tomato.





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